Behavioural economist and strategist Roger Martin-Fagg, along with Jonathan Bradshaw, CEO of the Meetology Group, will speak at the HBAA Annual Forum 2015. The Forum takes place at the Birmingham Hilton Metropole 20-21 July.
Martin-Fagg will offer insight on government and the economy and the outlook for the next three years.
Bradshaw will host a session on the science behind human interaction, and using psychology and behavioural science to aid business interaction.
The HBAA Annual Forum is one of the highlights in the association’s calendar and gives delegates the opportunity to address and debate market trends and widen their knowledge through tailored sessions. This year’s theme is the ‘Better Business Toolkit’ with a nod to all things British.
Juliet Price, consultant executive director of the HBAA, said: “We are delighted to welcome Roger and Jonathan to our 2015 line-up. Between them, Roger has worked for the New Zealand Treasury and the UK’s Air Transport Industry, while Jonathan has presented in over 30 countries and is an award-winning columnist. Their collective experience is hard to beat, and we are all looking forward to learning something new.”