Exhibition Centre Liverpool gets passionate

The Exhibition Centre Liverpool, the latest addition to the ACC Liverpool venue complex, has confirmed 15 exhibitions ahead of its official September launch.

Exhibition Centre Liverpool will host concerts for up to 6,000 people, sporting events, and large conferences and banquets. The integrated 216-room Pullman hotel is taking bookings from January next year. Both will be interconnected to the arena and convention centre via a pedestrian link bridge.

The hotel features a glazed atrium with waterfront views as well as food and beverage outlets, multiple meeting rooms, external balconies and exhibition area and a business centre.

Public shows confirmed for the new centre’s diary include The Ultimate Christmas Fair; Toytopia; Dualco Antiques and Collectors Fair; Bliss Wedding Shows’ The Liverpool Wedding Show; Girls Day Out; MCM Expo; The Allergy and Free From Show North and the Telegraph Cruise and Travel Show.

Tim Banfield, commercial director of The ACC Liverpool Group, said: “We have more than seven years’ experience as Liverpool’s largest events venue, bringing everything from the MTV Europe Music Awards to the Labour Party Conference.

“With the addition of Exhibition Centre Liverpool, we will be able to bring exciting exhibitions to the region for the first time – as well as supporting larger national and international conferences – and will be the UK’s newest destination for trade and public shows.”

Banfield expects the centre, in its first year, to host 40 events, attract more than 150,000 visitors and generate an extra £20m in economic impact for the city region.

A campaign, ‘Find Your Passion’, developed by the in-house ACC Liverpool Group marketing team, is set to highlight the diversity of events held at the venue and will feature across a range of media.

Karen Williams, interim head of marketing at The ACC Liverpool Group, said: “The aim of Find Your Passion is to communicate to customers that Exhibition Centre Liverpool is a new venue which will bring something unique and exciting to the North West. We will host many different events and will cater for everyone whatever their passion and pastime.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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