UK hotel group Exclusive Hotels and Venues has selected London-based hotel technology company evolution as its group booking engine provider and GDS representation partner.
The Exclusive Hotels and Venues group of luxury country house hotels and unique venues includes Pennyhill Park in Surrey, Lainston House in Hampshire and the Royal Berkshire.
Evolution MD Yunna Takeuchi said: “Exclusive is one of the most prestigious independent hotel groups in the UK and we’re thrilled to be working with them. This represents another step forward for us.”
Exclusive reports that initial results have been positive, with its first two hotels that went live on the evolution booking engine seeing an increase of almost 80% in website conversion rates, and a rise in average booking value of over 25%.
The evolution tool includes multi-destination search, alternative property suggestion, Google maps integration, filtering options, and advanced multiple room booking, as well as a selection of cross- and up-selling options.
Johanne Holman, Exclusive group director of sales & marketing, noted evolution was also the group’s corporate sales representation partner, with a remit to grow their business within the corporate sales segment.