Over 60 event professionals took to London’s parks and streets on 12 June to walk, talk, network and raise money to fight pancreatic cancer.
The walkers set off from Chelsea FC and covered a 10-mile route through Brompton Cemetery, Hyde Park, Regents Park, Regents Canal, to arrive at Arsenal’s Emirates Stadium.
The Howard’s Way Walk was created in memory of event professional Howard Kerr who lost his battle with pancreatic cancer.
This year’s walk took on a new poignancy after the tragic passing of Jim Harding, head of premium sales and hospitality at Arsenal FC, from the same disease.
Walkers came from companies including Circle Agency, RPM, Gallowglass, Exposure Communications, Mayridge, Arsenal, Lords Cricket Club, West Ham, Blondefish and PRG.
Their endeavours raised more than £17k to support Pancreatic Cancer Research Fund and Pancreatic Cancer UK.
Head of events at Arsenal, Carlo Zoccali, said: “An amazing walk through London, with an amazing group of people raising money for a great cause.”
Gallowglass Group MD, Nick Grecian, added: “This was the first Howards Way Walk in a city. When event industry people collaborate anything is possible. I’m already looking forward to next year.”
Laura Moody, CEO of Blondefish said, “I’ve been privileged to take part in several Howards Way Walks and this continues the idea of brilliant scenery, great networking and raising money for a wonderful cause.”