Dundee & Angus Convention Bureau has announced plans to increase business tourism by at least 20% over the next five years.
The drive will see delegate expenditure reach £14.5 million, at present day prices, with a total economic impact of £72 million.
The latest economic impact figures from the bureau reveal a £60 million boost for business tourism during 2014.
The bureau says this represents a £4 million increase on 2013 figures and is the result of increased high profile conferences
More than 225,000 national and international delegates visited the region in 2014 to attend conferences held in and around the city, resulting in a combined expenditure of more than £11.8 million.
Karen Tocher, Business Tourism Manager of Dundee & Angus Convention Bureau said: “Business tourism is hugely important to the local economy of Dundee and Angus and this is further affirmed by the 2014 figures. Direct delegate spending generated almost £12 million for the region, accounting for 12% of the total visitor expenditure during 2014.
“When 225,000 delegates visit the area their expenditure is generally measured by the conference venue they used or the hotel bed they slept in. But of course, that’s not all they experience. They took taxis, they used audio visual equipment hired from local companies, they went golfing, they ate in local restaurants, they were piped into their event by a local musician and the list goes on. The average UK business traveller spends £260 per trip whilean overseas delegate spends an average of £730. Because of our world-renowned centres of excellence at both of our universities and at The James Hutton Institute we are in a position to attract increased numbers of international delegates to events held in the city. Business tourism safeguards over 1353 full time equivalent jobs in our area, supported by an estimated total economic benefit of more than £60m.
Will Dawson, convener of Dundee City Council’s city development committee, said: “These figures illustrate the huge contribution that business tourism makes to the city region.
“A considerable amount of hard work and effort goes into bringing major conferences to the area and the facilities and hospitality that we have here showcases the best of Dundee and Angus to a worldwide audience.
“Not only do business tourists spend money when they are here, many return to the city as leisure tourists to enjoy even more of what we have to offer.”