Bayer reappoints Ashfield for live events and venue finding

Leicestershire-based Ashfield Meetings & Events has announced its re-appointment to deliver healthcare giant Bayer UK’s event production services.

Bayer’s global business includes competencies in the fields of agriculture and high-tech materials.

The re-appointment follows the agency’s delivery of production and live event services to Bayer since 2012. Ashfield was also re-appointed by Bayer as sole provider for venue finding services in 2014.

Bayer senior sourcing manager UK & Ireland, Stuart Walker, said: “Ashfield Meetings & Events are one of our key suppliers adding value to our event and communications activity by providing fit-for-purpose production strategies, creative content and message delivery methods and we look forward to continuing our successful partnership with the team.”

Luke Flett, the agency’s global head of marketing added: “We are thrilled that Bayer have decided to re-appoint Ashfield. This is a result of a tremendous amount of hard work from our rapidly growing engagement team. They have developed relationships, consistently delivered to the highest service levels and demonstrated our insight and understanding of Bayer’s business – often beyond the meeting scope – to ensure that the reach and impact of the event is extended and drives change among the audience. The re-appointment means we are working with Bayer across event production and venue finding services. We are finding it is more commonplace for clients to connect our different standalone services together in this way due to the efficiencies we can deliver.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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