A council has ploughed £900,000 into a new events organisation.
The conference and events team in York has been merged with Science City York and the York Economic Partnership.
The new body, dubbed Make It York, is expected to create 700 jobs, with at least 500 to be paid above national median wage of £11.62 an hour.
It will help 500 business and creative/cultural organisations to improve their performances, and provide information to 1,000 businesses, start-ups and organisations.
The city centre, arts, culture and events will receive £220,000, while a £20,000 contribution will be made towards the managing director’s salary.
The council will receive a £374,000 payment relating to net income from operating the city’s markets, and city centre events and festivals.
The new plans were unveiled today in front of 300 leaders from the York business and cultural community at the Park Inn hotel.
Steve Brown, managing director of Make It York, said: “The best interests of York will always be at the heart of what we do. Ultimately our aim is to enable our city and its surroundings to develop as a world-class vibrant and attractive destination to live, visit, study and do business.”
Jane Lady Gibson, chair of Make It York said: “York has many challenges and no single organisation can solve all of a city’s issues. However, we hope the ideas and initiatives being revealed today demonstrate our ambition for York and that by working collaboratively with businesses and communities across the city and beyond, our aim is to maximise York’s potential to the full.”