Kevin Leaver, head of events at Millbrook Venues, shares his thoughts on the rise of the ‘confibition’.
There’s a new buzzword being bandied around the events industry: ‘confibitions’. This en-vogue term for conference meets exhibition has come about as the demand for the educational side of large scale exhibitions increases, with delegates wanting more from trade shows than just a hard sell.
Take Square Meal Venues & Events Live for example, the seminars are often busier than parts of the exhibition floor as people become hungrier to hear information that will put them ahead of the competition.
But I ask myself, hasn’t this always been the case for many of the industry’s most popular exhibitions?
The mixture of sales and sharing (information, connections and social media) is crucial to the success of the majority of trade shows, so I can’t help but feel coining this coexistence a ‘confibition’ is unnecessary. For starters, the guy who came up with the term even admits that this isn’t anything new.
Blurred boundaries between different types of events is part of what makes them successful; fulfilling all your audiences’ needs in one place. Yet merging the parameters as far as a ‘one size fits all’ name is concerned, is perhaps unnecessary. Call me stuck in my ways but why reinvent the wheel simply because you can?
The rise of this latest buzzword can be seen as a forced evolution that perhaps confuses the audience rather than aides their understanding of the event, its purpose and ultimately, what they’ll get out of attending. Can you image the rise of the ‘meetpo’ or ‘exference’? If it ain’t broke..!
This isn’t the first pointless term I’ve cringed over, and I’m sure it won’t be the last as we enter “generation Millennial”, but as an open plea to the industry, I ask can we just take a second to appreciate the English language before we jump on board the next buzzword bandwagon?