Wellcome client retention following £17.5m refurb

The closure for the recent £17.5m refurbishment of event spaces at London’s Wellcome Collection did not result in any serious loss of business long-term, the venue reports.

The events team has announced a 92% client retention rate after the reopening in March.

During the closure, former clients used locations including the Royal College of Physicians, RIBA and BMA House. The Wellcome Collection says it worked together with these venues to house a variety of displaced conferences, events and drinks receptions in its events calendar.

The renovation included the Henry Wellcome Auditorium and was masterminded by architects Wilkinson Eyre.

Also new is the Medicine Now Gallery and a staircase sculpted from a 17.5 tonne steel structure spiralling through three floors, connecting the refashioned spaces and galleries.

Daniel Caleb, event spaces manager, says: “Now that our refurbishment is complete, the future looks even more exciting for the Wellcome Collection. We are so grateful to the venues which hosted our events during the refurbishment and for the loyalty our clients have shown. It shows that when venues work together, it benefits everyone. This strong retention rate coupled with the refurbishment, demonstrates our on-going commitment to improving the delegate experience.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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