Event planners must deliver smarter meetings on strict budgets.
That’s the challenge according to the latest Meetings Outlook report from Meeting Professionals International.
The spring edition of the quarterly report looks at meeting industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel.
The survey, carried out by research form Association Insights, does not indicate how many meetings industry professionals comprise its sample.
It states that almost three-quarters (74%) of meeting professionals expect overall business conditions to improve and that more than half (56%) of respondents expect a rise in virtual attendances at events.
Bill Voegeli (MPI Georgia Chapter), president of Association Insights, said the next 12 months offer the strongest opportunity for strategic thinking that meeting professionals have enjoyed in the past decade.
He said: “This is the first time the industry has been in the position where you have young, bright, energetic professionals … being faced with opportunities they’ve never had before.”
The report also highlights that many planners are expected to do more with less.
Travis Reedy, from MPI’s Chicago area chapter, said: “They try to cram what were three-day events 10 years ago into one day.”
Other findings include location-based functions are the top components that planners expect to add to their apps and a greater percentage of respondents predict an increase in live attendance (60 percent) than virtual attendance (56 percent).
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