London claims ‘most popular’ stand at IMEX

London & Partners, the official convention bureau for London, claims it has more pre-booked appointments than any other city stand at IMEX Frankfurt ahead of this week’s exhibition. London is also on course for a record year for appointments, with 650 meetings booked with stand partners and convention bureau representatives, up by 32% since 2011.

T is expected to break more records later this week when the 2014 full year international visitor figures from the Office of National Statistics are released on 20 May. The city is on track to top the high of 2013, which saw 16.8m international visitors to London.

Barbara Jamison (pictured), head of business development Europe for London & Partners, says: “We are delighted to have the most popular city stand at IMEX Frankfurt this year. London is booming and it’s a real honour to be able to share a selection of the city’s best venues, hotels and incentive travel options with event professionals from around the world at this year’s exhibition. Though we are the busiest city stand at the show, we are very much open for business and have many more appointments available for buyers keen to discuss bringing their event to London.”

London & Partners is attending IMEX Frankfurt alongside 27 stand partners from hotels and venues across the city.

Debbie Ives, MICE account director at the Edwardian hotel group London, said her team was looking for significant levels of new business at IMEX Frankfurt. “The business tourism market is an increasingly important sector for us and events such as IMEX Frankfurt are a crucial part of our promotional calendar and important forums for connecting with meeting buyers from around the world.”

Excel London will also be exhibiting on the London & Partners stand and its executive director James Rees says 2015 is set to be the biggest ever year for conferences at the venue’s ICC. “We are hosting more ICCA-rated events than ever before, including this summer’s European Society of Cardiology which is bringing 35,000 delegates to London. We are now celebrating our 15th anniversary and year-on-year we are hosting record numbers of events. Our meetings calendar for IMEX Frankfurt includes some key associations and large congresses and we are confident that we will secure vital new business wins from this week’s event.”

London & Partners can be found at stand F400 at IMEX Frankfurt which runs 19-21 May.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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