UKinbound takes 2016 annual convention to Scotland

UKinbound will, for the first time in over a decade, take
its annual convention to Scotland.

The organisation announced the news at VisitScotland
expo 2015, 22 April. The convention will be hosted, 10-12 February 2016, at
Macdonald Aviemore Resort. The hotel, set in the heart of the Cairngorms
National Park, is one of the trade association’s Platinum Corporate partners.

As part of UKinbound’s ongoing pledge to the Scottish
inbound tourism industry, which was first cemented in July 2014 with the
opening of a permanent office in Glasgow, the trade association says it is
committed to strengthening relationships with Scottish members and key
stakeholders.

Following on from this year’s annual
convention held in Leicester, Macdonald Aviemore Resort is expecting to welcome
over 250 UKinbound members for two days of debates, plenary sessions, networking
opportunities including a major B2B workshop and a black-tie gala dinner,
at which the Association’s annual Awards for Excellence will be announced.

UKinbound’s chief executive officer, Deirdre Wells, OBE, said: “We are delighted to announce Macdonald Aviemore Resort as the
host for our annual convention next year. We are confident that the event will
be a huge success. So far, it has been a year of significant development for us
in Scotland, as we deepen our relationship with and support for the Scottish
tourism industry. Scotland has an exceptional offer for the inbound visitor and
we look forward to working with the industry to grow its share of this valuable
market.”

Macdonald Aviemore Resort’s director of sales, Jess
Atkinson, said: “The team at Macdonald Aviemore Resort is thrilled
to have been chosen as host destination for the UKinbound convention
in 2016. The news comes after the successful completion of a £5m
investment programme, including the addition of two
new four-star hotels to our resort.”

The Scottish Government supported this bid through
the National Conference Bid Fund, managed by VisitScotland, whereby they commit
to match-fund contributions from the bid partners. VisitScotland estimate this
fund delivers a gross return of around 100 to 1, resulting in £100 gross spend
for every £1 from the fund.

Scottish Tourism Minister Fergus Ewing said: “VisitScotland
will work closely with all partners to ensure that UKinbound’s delegates are
given every assistance to make the most of their visit to Aviemore and our
country. Naturally, we hope many will choose to extend their stay to
experience the rich history and culture that can be found throughout Scotland.”
 

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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