Smart Group acquires Moving Venue

Smart Group has concluded a bolt-on acquisition of event caterer Moving Venue. The group says the purchase
will create a combined turnover for the catering division in excess of £12m per
annum.

Moving Venue has 30 years’ experience working with venues in the Unique Venues of London consortium
and Museums and Historic Royal Palaces.

High profile events catered
for by Moving Venues include the Man Booker Prize, the Barclaycard Mercury
Prize and the Wildlife Photographer of the Year.

The group will look to
offer Moving Venue clients a range of event services provided by Smart Group
including Christmas Party venues, Corporate Hospitality and a creative event
design service.

Moving Venue remain as a
separate trading division and will continue to be overseen and directed for a
minimum of three years by founder and MD, Richard Beggs.

Greg Lawson, CEO of Smart
Group, said: “This is a sector of the market that we have had great
ambition to enter; the acquisition is enormously complimentary and gives us an
opportunity to add our Smart by Angela Hartnett brand to the existing offering.

“Moving Venue is a market
leader in this segment and was the natural partner. Our two businesses share
many of the same values which can only help in our goal to become the UK’s most
respected catering and creative events organisation.”  

Beggs added: This
is a really exciting time for us as we join forces with one of the brightest
and most innovative companies in the events and hospitality sector. It will
give us greater dining creativity, a presence in new markets such as corporate
hospitality and equally will give Greg an established brand with the legacy of
30 years invaluable experience across the museum and heritage sector.
This is definitely mutually beneficial and everyone is excited at the
opportunities it brings.”

The acquisition will see
Smart Group employ a team of over 50 staff across its Manchester and London
offices with a combined turnover on live events, catering, corporate
hospitality and Christmas parties in excess of £20m.

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Paul Colston

 

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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