The QEII Centre in London is launching a new family of four sub-brands as part of its repositioning strategy.
The centre says the move is designed to bring together expert in-house teams under the core QEII Centre brand.
The new identities, which are officially launched later this month, are designed to streamline existing centre services and each has its own colour scheme branding. They are: QEII Live, the AV brand already active on 300 events a year; QEII Connect, specialising in the supply and set-up of the equipment and connections clients need; QEII Delivery, embracing the concierge team, cloakroom staff, porters and professional facilities team at the centre, and QEII Taste by Leith’s, the event caterer founded by Prue Leith CBE.
Anna Clover, director of operations and customer experience, says: “The launch of our sub-brands is designed to demonstrate that at QEII Centre we all work as one big family.
“Through establishing individually QEII branded teams, our ambition is to demonstrate to our customers that the QEII Centre offers an easy-to-use, all-encompassing event production solution under one roof. This is another step to underpin our commitment to ensuring that the client experience remains the absolute focus of our business.”
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