Great events are like great stories – unfolding into some pretty
memorable moments. Undoubtedly social media has, in recent times, played
an integral part in helping us get to this stage. Yet despite being
increasing social media savvy, I believe the industry is still missing a
trick when it comes to fully engaging with attendees and making sure
they in turn are embracing the experience.
I’ve been to several
marketing and technology events in the past few months – where they
think it’s enough to flash up a Twitter hash-tag in the opening
presentation and politely ask you to tweet. Then that’s it for the rest of the event.
it time to raise the stakes? There are now a number of solutions being
offered in the marketplace where you can bring the social conversations
off people’s mobile phone and showcase them in the room and other
adjoining areas around the event. One recent event I attended did just
that – they pushed their Twitter feed onto a video wall during breaks
and at the networking drinks. Delegates immediately started to feed in
Tweets and Instagram posts, using the event hashtag. It provided a great
forum to respond, agree and in some cases have a friendly debate! The display used a number of great looking formats with animations and rotating content.
also brought together all the different people attending the event who
may have otherwise chose to remain in their silos. For your next event
make sure social media is being used to the full – the uplift in
engagement will be noticeable and, of course, attendees will get their 15 minutes of fame too!
Do you have any comments? Email Paul Colston