First group of agents graduate as AIM Experts

Inntel, Absolute Corporate Events, Calder Conferences and Planet Venues are the first booking agencies to have achieved the Accredited in Meetings AIM Expert hallmark and to have appointed an AIM Champion within their teams.

The agencies all completed the inaugural AIM Expert workshop in Bloomsbury, London. The workshop involved a comprehensive briefing on the AIM accreditation’s criteria and its advantages to those involved in the procurement of meetings and events.
The new AIM Champions are now tasked with ensuring AIM knowledge is included within their staff induction programmes. Champions will also be responsible for providing internal training as well as including AIM as a criteria check within RFP’s and enquiry details.
Lucy Hay, AIM Champion and event manager at Absolute Corporate Events, said: “It was great to be involved in the AIM training day and I found it really beneficial to see the lengths hotels and venues are going to in order to ensure that they are achieving this accreditation. I am pledging my support to the initiative and hope to see the programme grow in the future with more agencies and venues becoming involved.”
Gary Payne, chair of the AIM development group, added: “Agencies holding the AIM Expert hallmark offer an amplified service and greater commitment to their clients and the overall delegates’ experience. By becoming an AIM Expert, booking agents demonstrate to their clients a broader knowledge of the UK’s venue inventory in terms of their meetings facilities and services.
“Agents are a significant driving force in the marketplace, holding expertise and relationships with suppliers. We felt that by introducing the AIM Expert hallmark and face-to-face workshops we can create greater awareness of the accreditation and dialogue between stakeholders. Our goal is to continue educating agents about AIM’s advantages while gaining valuable feedback so we can further develop the accreditation to meet market needs.”
The next AIM Expert Training session takes place on 11 May 2015. Details:
Photo caption, L-R: Kathie McGuire, director of procurement, Inntel; Helen Cook, account manager, Planet Venues; Anna Houghton, MICE head of conference, Calder Conferences; Lucy Hay, event manager, Absolute Corporate Events; Jenny Lee, meetings and events manager, Inntel; Nick Milne, AIM Development Group board member.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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