Excel secures BDIA Dental Showcase for six years

Excel London has secured the BDIA Dental Showcase for the next
six years, following the signing of deals for three shows, to take place 2016,
2018 and 2020.  

Organisers say the
event, which it claims is the UK’s leading B2B dental exhibition, is likely to
attract 350 exhibitors and 9,500 audited visitors.  

The UK’s leading B2B
dental exhibition alternates venues annually, creating an event in both the
London and Midland regions.

The event provides a
link between UK practices and their suppliers as well as an important
opportunity for international manufacturers looking for distributors in the UK.

James Campion, head
of exhibition sales at Excel London said he was delighted with the long-term
agreement signed.

“We have worked
together over the last 13 years to ensure that the event continues to grow and
remain the UK’s largest dental showcase. Excel’s location enables shows such as
the Dental Showcase to attract an international audience and remain a leader in
their field. With the opening of Crossrail in 2018 and further investment in
Excel’s infrastructure, we will continue to support the Dental Showcase
achieving their objectives over the next few years”.

Tony Reed, executive
director of BDIA, says “It is not easy to find suitable venues for a show of
this size so securing this contract at Excel gives us stability for the next
six years and presents a significant achievement for us.”

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Paul Colston

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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