Case studies on delegate acquisition and partnership working will be in sharp focus at the next Association of British Professional Conference Organisers (ABPCO) roundtable at London’s QEII Centre, on 23 April.
Those bringing case studies include Glasgow City Marketing Bureau and MCI.
The partnership working panel will be led by representatives from the ACC Liverpool, QEII Centre, Dubai Business Events and TFI Meeting Point.
The discussions will be closed meetings subject to Chatham House Rules ensuring a high level of peer-to-peer interaction between members.
“Our last roundtable event was a great success and this should be no different in the newly refurbished facilities at the QEII Centre,” said Caroline Windsor (pictured), joint-chair of ABPCO. “Delegates will look at two separate topics – how the industry is responding to delegate acquisition and successful partnership working.
“A specific focus in the morning session will be to look at a couple of case-studies of successful organisations, so we are delighted that Aileen Crawford from Glasgow City Marketing Bureau and Sarah Fitzpatrick from MCI will share their experiences. I expect another beneficial and lively discussion amongst members.”
A networking lunch will be served before the afternoon’s interactive workshop looking at how PCOs and venues and destinations can work more effectively together to enhance relationships and build on future partnerships and long term business.
For further information visit: www.abpco.org/abpco-roundtable
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