A neuroscientists and a BBC technology journalist have been announced by Central Hall Westminster as its first keynote speakers for the ‘Meet The Future – Event Technology Challenged’ conference, which it hosts in London on 9 June 2015.
Dr Beau Lotto will deliver a presentation on Neuro Design, a process for designing communications which allow businesses to connect with customers on a neurological level.
Dr Lotto presented at WIRED 2013, has given two TED talks and has been invited to speak at one of Google’s Zeitgeist events, using illusions, games and interaction to engage his audience.
The second keynote will be delivered by BBC technology journalist Kate Russell, who reports for technology programme Click.
The conference will explore event technology from the perspective of both delegates and organisers. In the morning sessions attendees will be given ‘hands-on’ demonstrations of cutting edge technology, gaining an insight into how it may be used by delegates. The afternoon sessions will then focus on live demonstrations of the real-time data collected by key technology in the morning, giving organisers a unique insight into the back end use and benefits with relevant case studies.
Maria Schuett (pictured), marketing manager at Central Hall and Meet The Future event organiser, says: “Last year’s conference was a great success and our 2015 event is set to be bigger, more interactive and creatively challenging the norm.
“We feel it is important to go further than just demonstrating new technology – we’re going to devote the second half of the day to exploring the benefits of event technology from the organiser’s viewpoint, in order to provide a picture of the whole process.”
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