Bosch and Neff keep on trucking

Event
Marketing Solutions (EMS) has launched UK roadshows for  Bosch and Neff.

The
agency was tasked to create two truck campaigns that would use the
same formula but deliver separate brand, product and customer
experiences. 

The
trucks have been transformed to create Mobile Training Academies – fully
equipped with built-in ovens, hoods, hobs and dishwashers. Real-life working
kitchens complete the experience, enabling live cookery demonstrations.

The
Mobile Training Academies will visit major shopping destinations around the UK,
allowing retailers to view and get involved with the new ranges of appliances.
From May onwards the vehicles will also be open to consumers and will stop at
major shopping destinations.

The
Neff Mobile Training Academy (pictured) provides an opportunity for kitchen
specialists to gain a wider understanding of the new collections, while 
the Bosch Mobile Training Academy is designed to feel like a laboratory. 

Andrew
Jones, marketing director, BSH Home Appliances, said: “This is the first time
that we have taken Neff and Bosch on tour. The launch of our new ranges was
enthusiastically received in November and we are confident that retailers and
consumers who join us aboard the Mobile Training Academies will have the same
reaction. By taking the Neff and Bosch experience on the road we hope to create
maximum impact while and engaging with trade and consumer customers further
afield.”

Laura
Nash, account director at EMS said: “This project wasn’t just about creating a
mobile showroom, but about building two unique engaging and interactive brand
experiences, so visitors can get to grips with the new appliances and see the
individual benefits of the new features for themselves.

“With
more than 25 home appliance products on each truck we had to design a space
that not only showcased them in their best light, but was practical and simple
to set up and move each day. We’re really proud of the finish – two totally
separate brand experiences with the same winning formula.”

Do
you have a story for CN? Email: John Keenan

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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