Organisers of the Best of Britain & Ireland (BoBI) 2015, which took place at the NEC Birmingham last month, have dumped the focus on the meetings element on the advice of exhibitors and visitors.
Diversified Communications UK announced the show would focus on the UK domestic tourism industry in future following a name-change to The British Tourism & Travel Show, (BTTS).
They say the change will more accurately reflect the show’s status as “the must attend event for the UK’s domestic tourism industry”. Organisers say they hope it will make it easier to position and market the event to both current and new attendees.
BTTS organisers promise an expanded free seminar programme, with the introduction of an additional new theatre for 2016 and a line- up of over 25 leading industry speakers addressing topics of concern to the domestic tourism sector.
Commenting on the change of tack, new event director David Maguire says: “BoBI has a proud history serving the UK’s domestic tourism industry for over 20 years. Following feedback, many people feel the new name more accurately reflects the strengths of the show – enabling us to reach and attract new buyers to the event.”
“We think that the updated name is excellent,” says James Wood, marketing campaign manager at Marketing Liverpool.
Best of Britain & Ireland took place on the 11-12 March, attracting 2,361 attendees and over 250 exhibitors.
BoBI event director Simon Greenbury stepped down soon after this year’s show after barely two months in charge.
BTTS will return to the NEC Birmingham on the 16-17 March 2016.
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