Hannah Wilkinson is returning to Zibrant, following a six-month sojourn at competitor agency Grass Roots Meetings and Events.
She will take up the role of director of business strategy in the recently launched association services team at Zibrant.
In her new role, she will be responsible for the healthcare strategy for association services, congresses, specialist events and the Healthcare Meetings Forum, an event she had previously looked after at Zibrant.
Additionally, she will lead on new business and client development for healthcare.
Commenting on her new role, Wilkinson, who left Grass Roots in January, having joined in September 2014, said: “I’m excited to return to Zibrant, bringing a fresh approach to the meetings management division and growing the healthcare portfolio, which has always been an integral part of the company’s business. There is a considerable wealth of talent in the meetings management team and I look forward to working with them to nurture client relationships, drive new business and develop a bold strategy which appeals to a competitive marketplace.”
The appointment marks the culmination of a process to implement a new sales and client management structure and the agency expects further growth in production services under the new leadership of Mark Rose, director of operations at Zibrant LIVE!
The associations service team is a major focus for Zibrant in 2015, following the appointment last November of Caroline MacKenzie and Susan Hayden, formerly of Contendam.
Commenting on the new appointments and structure, Fay Sharpe, managing director of Zibrant said: “I am delighted to welcome Hannah Wilkinson back to Zibrant to take up the helm of a key focus for Zibrant over the coming year. Her return brings essential experience and expertise which will help us grow and develop our business going forward.”
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