Twickenham Experience has reported a 63% increase in event sales in February this year, compared to the figure for February 2014. The venue says there has been a marked increase in enquiries and bookings across all types of events, particularly large events and meetings, which made up 81% of the total number of bookings during the month of February.
Management attributes the increase in sales to a focused sales effort along with presence at industry events and trade shows.
The conference and events sales team received enquiries with a total potential revenue value of almost £1.8m during the month of February.
Head of conference and event sales, James Lee (pictured) says: “I’m delighted we’ve started the year with such great results. We have an experienced team of sales professionals here at Twickenham who work tirelessly in promoting Twickenham as one of the leading venues for conferences and events in the UK. Meetings and large production events are core to our business so it’s great to see such a strong proportion of these being booked. I think our versatility and the variety of spaces and capacities at Twickenham mean that we can offer a great environment for teams and delegates to re-group and truly focus.
“I think this will be the year that people realise the value of the inspirational environment we offer and I hope we will continue to benefit from this not just before and during, but also after such a momentous year for the home of England Rugby.”
Twickenham Experience Limited (TEL) is a joint venture between the RFU and Compass Group, the world’s largest food services provider. TEL sells and manages all conferences and events that take place within Twickenham Stadium as well as all match day hospitality and public food and beverage services.
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