Meet Telford & Shropshire’s Ambassador Programme has converted a major piece of Rugby World Cup-related events business for the destination.
The Webb Ellis Trophy Rugby World Cup will visit Telford on its first day in the West Midlands, 18 July.
The trophy’s tour will last 100 days in the build up to the September tournament.
The trophy display in Telford be a fitting conclusion to Telford & Wrekin Council’s big T-Party event in the QEII Arena, in the heart of Telford’s new multi-million-pound Southwater development and Convention Quarter.
Sarah Bird (pictured), business tourism manager for Meet Telford & Shropshire – the official convention bureau for the region, said: “This is a big year for rugby and for England, with all the eyes of the world on our nation. For Telford to be chosen to be a part of this internationally acclaimed event is not only testament to our great location, but to our great facilities too.”
Bird noted that the bureau’s Ambassador for Sport, Chris Childs, had landed the event for Telford and Shropshire.
Childs is chief executive at Energize Shropshire, Telford & Wrekin and said: “Our region is home to a range of hidden treasures, as well as a number of sporting and natural assets that really make us stand out from the crowd, so we’re over the moon to be welcoming the Webb Ellis Trophy to the region in July. Energize is all about getting hearts beating faster, not only from a health perspective, but getting people excited about Telford and Shropshire as a leading destination for sport and leisure activities and conventions and events, and the Rugby World Cup Trophy Tour will undoubtedly do just that.”
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