Moya Maxwell, chair of Unique Venues of London, gives her predictions for the London event scene.
promises to be an exciting year for events in London, and there is no
doubt that, there is much to be confident about. From a survey we
conducted among our 81 members, we registered that they collectively
hosted 21,107 events in total, a staggering amount, generating
approximate net revenue of £52.99m; with a percentage split
between dining related events and meetings and conferences at 72:28.
strong results registered by our collective membership go some way to
reinforcing the perceived upturn in London’s economy. Online business
publication, London Loves Business, highlighted in a recent article that
a number of UK business and trade monitors have noticed increased
optimism and growth, coupled with a rise in employment and work-related
activity in January 2015.
A positive indicator? Or perhaps a
financial peak? In my view it’s still too early to tell, especially if
we consider the fluctuations that can be caused by the upcoming General
Election and the implementation of the new government’s economic
policies. I like to remain in a confident frame of mind. Indeed, our own
research found 91% of members were optimistic about the outlook for the
events market going forward (an 8% increase on 2013’s result).
survey of members reported a rise in media and arts bookings, which
might be attributed to the increasing use of heritage and unusual venues
for filming locations or backdrops to big productions and photo-shoots.
32% of members hosted 11 film shoots or more over the last year and
there are strong indicators that this type of booking is set to increase
among heritage and unusual event spaces. Extra credence can be given
from internal feedback which highlighted that 75% membership believed
that there should be a dedicated section for filming related enquiries
on the Unique Venues of London website.
Overall, especially from
the results of our member survey, there is much to suggest that 2015
will be a positive and lucrative year for the London events market, and
with plenty of exciting festivals, landmark events and commercial
opportunities for venues to exploit and make some solid revenue.
not a green light for complacency though and it is important that we are
prepared to react to change.