New positioning at Park Plaza Westminster Bridge

Park Plaza Hotels has officially launched an Indoor Positioning System (IPS) in its Westminster Bridge venue. Available as a part of the venue’s event app, and as the result of a partnership with events agency The Live Group, the IPS will help conference attendees orientate themselves and find others on an interactive floorplan which tracks their movements in real time.

Just the second conference space in London to offer an IPS, Park Plaza Westminster Bridge London will be making the technology available to conference organisers for their events.

The system, uses Bluetooth beacons installed around the venue to communicate with smart phones and tablets. In addition to tracking locations, the IPS will also perform other intelligent functions including proximity-based alerts, which will present delegates with relevant event material as they enter sessions, and automatic check-ins.

Organisers will also be able to gain important insights into delegate behaviours by monitoring audience behaviours throughout their events.

The IPS was instrumental in The Live Group winning EIBTM Technology Watch Award last year within weeks of its launch.

Simon Willets, director of event planning at the venue, said: “We are excited by the potential for this new technology to transform the event experience for conference-goers here at Park Plaza Westminster Bridge London, and proud to be one of the first venues in London to offer this to our clients.”

Situated in London’s South Bank, the hotel includes a 1,200sqm ballroom and 31 additional meeting rooms located across three consecutive conference floors.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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