New event research project launched by AEO, AEV and ESSA

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Supplier and Services Association (ESSA) have joined together to launch a three-year research study into the UK exhibitions and live events sector.
The research programme, SASiE (size and scale index for events) has been designed to measure the overall volume and dimensions of the sector and, in years two and three, provide benchmarking and quality metrics for all their members. SASiE will also aim to make future projections for the sector.
Data will be collected on a regular basis from event organisers and event venues on their major tradeshows (b2b and b2c), conference-related exhibitions, live music events and outdoor events, via an online questionnaire.
Registration and ticketing companies and audit bureaux are also expected to contribute to the research programme. Participation is not restricted to members of the three trade bodies – non-members are also being invited to contribute.
Results will be published in an annual report, while all participating companies will receive quarterly personalised summaries.
The research project is being led by the AEV and will be developed and managed by specialist consultants Tony Rogers Conference & Event Services and RJS Associates.
Paul Byrom, managing director of Upper Street Events and AEO research champion (pictured), said: “We have recognised for some time that there are substantial gaps in our market intelligence, not least in understanding the overall size of the market and the percentage share represented by AEO members. We are delighted to see the commissioning of this new research and are confident that it will provide the information and insights that the industry and our members require.”
Nigel Nathan, managing director for Olympia London, and AEV research champion, added: “Our members require robust data on the events sector to benchmark their performance, to understand the opportunities for growth and to identify future and emerging trends. We have designed SASiE to fulfil all of these objectives.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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