Industry academic, global consultant and CN columnist Rob Davidson has been awarded one of the UK first doctorates on the topic of the meetings industry.
Davidson’s thesis focused on how technology and demographics (notably Generation Y) as elements of the macro-environment have shaped the conference industry over the past 20 years.
‘Dr’ Rob tells CN: “On the technology front, I analysed the impacts of video-conferencing and the internet from the early days of the world wide web. Interestingly, in those days, many conference organisers didn’t use the web to market their events, because many managers didn’t even know how to type – they had secretaries for that sort of thing.
“The thesis goes on to examine how Generation Y’s predilection for using social media on the professional as well as personal lives has led to opportunities for venue and destination marketers to promote themselves on Facebook, YouTube and LinkedIn.”
Davidson was awarded his doctorate by the University of Greenwich in London.
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