Hong Kong showcase seeks to raise image and calm nerves

Hong
Kong tourism chiefs are wooing UK-based event organisers as they seek to boost
confidence in the destination.

The
Hong Kong administration has blamed pro-democracy demonstrations for curbing visitors
to the city and said it will allocate additional spending to boost tourism and
waive licence fees for some travel agents, hotels and restaurants for six
months.

The
budget announcement came as the Hong Kong Tourism Board (HKTB) held its annual
Contact & Contract event in London. The event provides a platform for UK
meetings and event organisers to meet hotels and destination management
companies to discuss business in one-to-one meetings.

Peter
Hoslin, HKTB’s regional director, Europe and New Markets, said that any extra
budget would be spent on promoting face to face meetings rather than slashing
rates.

He
said: “UK organisers love the amazing mix, the East meets West quality of Hong
Kong. We have more hotel rooms and fantastic access. Cathay Pacific Airways now
flies fly four times a week between Manchester and Hong Kong.”

Meanwhile,
the Langham, Hong Kong, has been named a Forbes Travel Guide Five-Star
hotel. The hotel recently completed a US$30m facelift.

London-based agency Banks Sadler sent representatives of the
firm to the showcase event.

A
spokeswoman for Banks Sadler said: “We are receiving more requests from clients
to host events in Hong Kong so we were looking to meet with venues to see what
was on offer.

“We
are opening an office in Shanghai later in the year so our staff wanted to meet
all different types of suppliers from venues to destination management
companies to bus tour companies.

“We
liked the way the day ran in 20-minute slots so we got to meet lots of
different suppliers.”

A
Hong Kong government spokesman said: “We need to rebuild international
investors’ and tourists’ confidence in Hong Kong and uplift our international
image.”

Do
you have a story for CN? Email: John Keenan

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts

banner