Failte Ireland targets business tourism revenue of €61.5m in 2015

Failte Ireland has secured four international conferences worth almost €2m to the Irish economy through its Conference Ambassador Scheme. The news comes as it is revealed that the tourism board is targeting an 8% growth in revenue in 2015 to €61.5m.

The National Tourism Development Authority has also revealed a further four soon-to-be-announced conference wins worth an additional €3m.

The first four conference wins that are expected to attract 1,400 delegates are:

  • CERME (Conference of the European Society for Research in Mathematics Education) which will hold its 10th Congress of European Research in Mathematics Education (CERME 10) in Dublin in February 2017
  • International Equine Ophthalmology Consortium Symposium which has been confirmed to meet at in Malahide in June, 2016
  • The IATA Aviation Security conference, October 2015, to be held in The Convention Centre, Dublin
  • General Meeting of the Association of National Numbering Agencies (ANNA) will take place in the Conrad Hotel in Dublin in June 2015.

All four events were won with the assistance of Failte Ireland’s Conference Ambassador scheme.

Ireland’s Minister for Transport, Tourism and Sport, Paschal Donohoe TD, said: “This is great news for Dublin and I am delighted, but not surprised, to see that the city still competes at the highest levels to win prestigious international gatherings. I understand that Failte Ireland plan to target more such wins for the city and around the country and look forward to many more announcements”.

Shaun Quinn, CEO of Failte Ireland added: “The conference delegate is an important and lucrative piece of the tourism jigsaw. The average business traveller tends to spend two or three times as much as a leisure tourist. This is important for many of those hotels and venues that cater for such events and generates much-needed jobs as well as revenue in the sector. Furthermore, business events can be a great way to win new converts as many conference-goers come to Ireland for the first time ever for work reasons and return again for a holiday”.

The announcement comes as Failte Ireland’s plans for the business tourism sector were unveiled at a top level briefing for key players in the MICE sector, which took place at the Intercontinental Hotel in Dublin last week. Over 250 members from across Ireland’s business tourism sector were in attendance.

At the event, Failte Ireland’s Business Tourism Team announced a revenue target in 2015 of €61.5m (representing an 8% growth on last year) which it hopes to achieve through generating and converting international corporate, incentive and association conference business for Ireland.

Quinn revealed that there are currently 117 conferences taking place in Ireland this year – worth a combined value of €57m to the Irish economy. In addition, 70 conferences have been secured for next year and beyond. Quinn added that 218 further conferences are currently being bid for, with a potential value of €302m if all are secured.

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