BIG Partnership on track for 33% rise in events revenue

The BIG Partnership’s events arm is on track for a 33% increase in revenues for 2014/15, the agency has said.
Scotland’s largest PR and digital marketing agency revealed that rising demand for corporate events services has boosted revenues to record levels.
Based in Aberdeen, the BIG team has seen a particular rise in demand from businesses in Edinburgh and Glasgow, as well as in international markets, over the past 12 months.
The Big Partnership’s events team is led by Kate Heriot, who was appointed as head of events in February 2014.
“Last year was a strong one for our market and we’ve enjoyed a substantial rise in revenues,” said Heriot. “We’ve seen a sharp upturn from existing clients but we’re also working with a number of new businesses keen to raise their profile and presence in Scotland and much further afield.
“We’re now on track to grow revenues by a third this year and expect to build on that momentum in the next 12 months.”
The BIG events team organised tthe fifth annual OPITO Safety and Competence Conference (OSCC) exhibition in Abu Dhabi and worked with clients at the bi-annual OSEA oil and gas event in Singapore and the Offshore Technology Conference in Houston.
Domestically, BIG’s events team worked with a number of clients in Scotland’s two biggest cities, including organising the launch of the ORE Catapult in Glasgow, which featured Vince Cable, secretary of state for business, Innovation and Skills, and a public consultation for the Old Royal High School in Edinburgh.
Heriot added: “We’re rapidly expanding our reputation and relationships across the country, having built a very strong presence in Aberdeen, and are now taking on new business throughout the central belt and internationally.  
“We want to help companies stand out, and that means giving them something a bit different. Recently we’ve sourced Lego models of remote operated vehicles (ROVs) as giveaways and secured the services of an F1 simulator.
“Variety has undoubtedly been the norm for the last 12 months and in the year ahead we’re aiming to grow into new markets as we extend our existing services.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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