The Barbican is hoping to take advantage of a projected increase in international visitors to the City of London with the completion of Crossrail in 2018.
The project will connect Barbican station and Farringdon directly with Heathrow, as well as Liverpool Street and Moorgate.
The management of Europe’s largest combined conference and arts venue is convinced Crossrail will open up a variety of new business opportunities, including growing the market for large-scale association events in the City.
“The prospect of Barbican becoming an even more internationally accessible venue because of Crossrail is an exciting one,” says Jackie Boughton, head of sales at Barbican Business Events.
“The route will quite literally be on our doorstep. Part of our business plan is to grow the amount of international business so the opening of Crossrail is something we need to start promoting and take advantage of.
“Although the project isn’t due to be completed until 2018 organisations and associations holding large scale events tend to start planning ahead. We are already marketing ourselves strongly to the international market with a stronger presence at international trade shows showcasing our facilities and highlighting that we are an ideal location in the heart of London.”
Crossrail is Europe’s largest construction project and has 10,000 people working across 40 construction points at present. The route will give 45 minute access to London for 1.5m people linking key employment, leisure and business districts.
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