AIM launches AIM Expert scheme

Accredited in Meetings (AIM), the quality standard for the UK meetings and events industry run by the Meetings Industry Association (mia), is launching a new campaign to raise awareness and knowledge of venue bookers of accreditation.

AIM Expert is a new programme which attempts to demonstrate why AIM venues and suppliers are good business choices for agency clients.

Agencies are encouraged to nominate an AIM Expert who would be able to champion AIM and include it as a criteria check when dealing with enquiry details.

Gary Payne (pictured), AIM development group chair said: “Venue savyness is an important element of the service delivered by agents to their clients. We’re very aware that trust is vital in the relationship between corporates/event planners and venue-find agencies and set ourselves the objective of creating a scheme that allows event organisers to rapidly identify knowledgeable agents they can rely on”.   

AIM Expert is endorsed by the industry association HBAA and chair Jacqui Kavanagh said: “We’re strong advocates of AIM as we believe this is a must-have industry accreditation. For booking agencies, venues holding the AIM hallmark means placing business with venues that we can immediately trust as we know they meet the 50-point CODE agreed by venues and are legally compliant. Agents benefit from the great value of being able to demonstrate their specialism from the outset and leverage M&E’s suppliers, committed to deliver nothing but excellence and professionalism.”

AIM Expert workshops are free of charge to any booking agent committed to the programme and who is able to verify the ability, following the workshop, to include AIM in the RFP processes and the ability, following the workshop, to display the AIM Expert brand. Agents unable to meet these criteria will be charged £150 per workshop attendee.

More information:

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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