The Association of British Professional Conference Organisers (ABPCO) outlined five key pillars of a new strategy for building membership.
The business plan was launched at the association’s recent AGM, held at etc.venues’ Monument property in London. The key areas at the core of all ABPCO activities will include membership, accreditation, content/research, external voice/profile and education, the association said.
Increasing individual membership in the association and not-for-profit sectors is a particular target, according to ABPCO.
“The growth we are experiencing as an association has been good but we are actively seeking new members in 2015, particularly in-house PCOs,” said, joint-chair of ABPCO Nicole Leida. “They play a vital role within their individual organisations, but we recognise that they may not see themselves as being a part of the meeting and events industry. We have many examples of in-house PCOs who are currently members of ABPCO and we want to see this number grow.”
The association tells CN it expects the in-house PCO share of membership to grow, although total membership has remained steady for the past year. All membership applications are reviewed by an accreditation committee.
The AGM also marked the induction of ABPCO’s new board.
Leida said new board members would bring with them a fresh approach and new ideas on how ABPCO’s goals would be achieved.
The AGM also saw an industry debate with Nick de Bois MP, chairman of the All Party Parliamentary Group for events. The MP urged the sector to engage more with the government in an effort to attract new investment.
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