Teambuilding agency Wildgoose Events has appointed Stephanie Laird as head of partnerships to establish new global licensees for the company.
Laird was previously head of visitor experience sales at London’s Southbank Centre, and prior to this held a number of commercial positions within Merlin Entertainments across a number of its sites.
As part of her new role she will be responsible for managing relationships with existing licensees and franchises and looking to establish new partnerships outside of the corporate market.
Wildgoose MD Jonny Edser says: “We see huge opportunities in the area of partnerships and we felt that it warranted a dedicated resource within the company to grow it significantly. As Head of Partnerships Stephanie will lead on everything to do with licensees, franchising and non-traditional partnerships.”
Do you have a news story for CN? Email: Zoe Vernor