VisitScotland has been revealed as the International Special Events Society’s (ISES) newest global partner, and its first destination partner.
Over the 17-month partnership, ISES will work with VisitScotland to give the national tourism board increased exposure to the global events industry, through collaborative projects and participation in international events.
The newly launched Global Partner Program will also allow VisitScotland to interact with the 5,000 members of ISES worldwide, and benefit from their global event spend of US$22bn.
“Following such a tremendous year, as we build upon the legacy of 2014 which showed that Scotland really is the perfect stage for creative events of all types – business, sporting and cultural, VisitScotland is delighted to become a Global Partner of ISES. We look forward to a fruitful partnership and getting fully involved with the ISES family,” said head of business events at VisitScotland, Neil Brownlee (pictured).
He added that VisitScotland’s Business Tourism Unit is looking to grow its reputation as a global events hub, and to capitalise on the success of the Commonwealth Games, the Ryder Cup, MTV Awards, BBC Sports Personality Awards, and a host of major business to business events that visited Scotland throughout 2014.
Kevin White CSEP, International President of ISES said: “Scotland is a world-class destination for events and VisitScotland has a global reputation for excellence, creativity and innovation. These are values that we both share and we look forward to collaborating further during this very important and exciting partnership.”
VisitScotland is the fifth overall member following on from HCC Specialty Insurance earlier this month, and Catersource: Event Solutions, CORT, and Giants Enterprises in 2014.
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