Twitter turnaround

Many people started to write off Twitter last year as
reports emerged of it’s growth beginning to slow – only four million new users in the
last quarter.

Fast forward just three months and Twitter is once again the
darling of Wall Street with it’s current share price running 50 per cent higher than
back in December and a monthly user base of 288m, up 20 per cent on last year.

This goes to show the speed of change in developments and
opinions within the tech sector and serves as an example in how popular social
media is and will remain. Here we have an example of a platform that is
continuing to grow even when the number of options available to users is
increasing exponentially.

You can almost guarantee your attendees are using social media and
probably Twitter, so if you are choosing not to engage on this platform you are
unnecessarily missing out. Don’t force your attendees (either physical or
remote) to adopt a new piece of technology without a good reason and don’t
discourage them from using their own devices as they would at home. Don’t
change behaviours – embrace them!

Any comments? Email Zoe Vernor

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

Author

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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