Scotland makes its debut at ibtm arabia

Scotland is one of five new destinations represented at the new look ibtm arabia
(formerly GIBTM), which opened  today (10 February|) in Abu
Dhabi today.

Organised by Reed Travel Exhibitions, itbm arabia 2015 is taking place at The St Regis Saadiyat Island Resort, with
hosted buyers from 36 countries attending the now closed-door meeting
format.

Organisers claim year’s event, which has moved from a
full-blown exhibition, to a more ’table top’ and intimate style, will
see twice as many exhibitors as GIBTM 2014, with 24 participating for
the first time, according to RTE. There will be five new countries
represented including Scotland, Ethiopia, Japan, Mexico and Canada.

“ibtm
arabia’s successful introduction is an endorsement of the strength of
Abu Dhabi’s MICE proposition and proves we have evolved an established
industry event to make it more relevant for delegates, buyers and
exhibitors,” said Mubarak Al Shamisi, director of the Abu Dhabi
Convention Bureau, a division of Abu Dhabi Tourism & Culture
Authority (TCA Abu Dhabi).
 
The three-day event will see
delegates participate in Discovery Day where buyers and suppliers get a
taste for Abu Dhabi, followed by the opportunity to attend the ibtm
Arabia Knowledge Forum. Two days of business will follow, where
organisers expect 3,000 appointments to take place between buyers and
suppliers.

Lois Wilcox, exhibition manager ibtm arabia, said:
“The significance of ibtm arabia is fundamental to the continuing growth
of the MICE sector and has been built on the success of GIBTM. This new
format, however, creates a community for this industry, and for the
first time everyone will work, learn and network together, giving
opportunities to meet, connect and do business as well as make new
friends.
 
“ibtm arabia offers real exclusivity and, with the
quality of both buyers and suppliers, matched to have real influence on
each other, we believe this new formula can enhance the experience of
all our attendees,” she added.
 
Do you have a news story for CN? Email: Zoe Vernor

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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