Event management company Capita Travel and Events says there is no ‘one magic key’ to the issue of changing traveller behaviour, following a new report carried out in conjunction with technology company Amadeus.
The report, New dog, old tricks?, looks at whether behavioural change in travel is linked to generational change, whether companies can change traveller behaviour and how those who book outside of travel policies should be managed, irrespective of their generation.
Steve Wilson, director of customer relations at Capita Travel and Events said: “Behavioural change in travel has been a challenge of travel managers for years. Organisations need to address the factors that influence the choices of future generations of travellers. There isn’t a one-size-fits-all approach but there are steps that can help businesses achieve their aims.”
Rose Fernandez, director of marketing at Amadeus UK & Ireland added: “We live in a dynamic world where new economies are emerging and a new generation of business travellers is taking to the skies, roads and railways. These are the boardroom executives of tomorrow and they are beginning to exert their influence.
“We are delighted to be part of this initiative by Capita Travel and Events. When the business travel industry seeks to address the needs of 21st century travellers, together we can shape the future of travel.”
The full report includes steps that organisations can take to help achieve a balance between businesses desire for control and the desire for choice of Millennials, or those who reached early adulthood around the year 2000.
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