The NEC Group has signed a three-year partnership with E-Lites, an electronic cigarette manufacturer.
As part of the partnership, E-Lites’ branded products will be available to purchase at both the Barclaycard Arena and Genting Arena, with designated areas provided on site for customers to use electronic cigarettes.
“Electronic cigarettes are commonplace now,” said Stuart Cain, MD of NEC group commercial marketing. “E-Lites are the perfect partner and we’re looking forward to working with them at our arenas.”
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