Microsoft will showcase its popular live audience voting technology, Bing Pulse, at this year’s International Confex.
The global corporation’s presence at the show is part of a new sponsorship with the self-service audience engagement tool for broadcast and event producers.
Microsoft’s senior director for corporate strategy Greg Shaw (pictured) will be delivering the keynote ‘Data not Anecdotes’ on the second day of the show, 19 February, at Olympia London.
International Confex will be using Bing Pulse during the Association Events Forum and some of the sessions in the keynote theatre to gauge audience feedback in real-time. Microsoft is also sponsoring the Association Events Forum, a new one-day event running as part of the educational programme offered at Confex.
The Association Events Forum will include a combination of invitations to exclusive events, networking opportunities and a programme of dedicated content aimed specifically at association event planners.
“We’re thrilled that Microsoft have chosen Confex as the UK event to showcase their latest offering,” said International Confex event director Liz Agostini.
“For arguably the world’s largest corporation to demonstrate such confidence in aligning its brand with Confex, demonstrates that we are putting Confex firmly back in pole position for the events industry.”
“This relationship with Confex further marks our commitment to providing the best audience engagement tool for the events industry,” said Josh Gottheimer, general manager for corporate strategy at Microsoft. “We’ve successfully tested this product and know that Bing Pulse effectively incites audiences of any size to the programming and allows event producers to get real-time feedback. We look forward to working together with the common goal of increasing audience engagement during live events and conferences.”
Microsoft’s Bing Pulse is a leading audience engagement technology for live feedback from audiences of any size, during any event, and on any device and browser. Bing Pulse gives viewers, both in-person and online, the ability to respond every five seconds, and as often as they want, to the content they’re watching. Pulse also gives users the opportunity to respond to poll questions and to see how others are responding to the event in real-time.
Through a flexible producer dashboard, Bing Pulse 2.0 beta allows event organisers to control the experience and keep their audience engaged via a simultaneous second screen experience on their mobile devices.
Over the past two years, Bing Pulse has enabled real-time viewer polling and instant feedback for a range of broadcasters and organisations, managing 35m votes for events scaling from small auditorium conversations hosted by the Clinton Global Initiative to three of President Obama’s State of the Union addresses on Fox News, CNN and MSNBC.
Owned by Mash Media, International Confex is the UK’s leading event for the meetings and events industry. The event is co-located with The Event Production Show, the Office Management and PA Show and takes place on 18-19 February 2015, at Olympia London.
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