Leeds and London lead the way as hotel rates soar

Hotel room rates in UK and Ireland soared nine per cent on average in 2014, according to the HRS booking agency.
 
Research based on HRS client bookings last year reveals average prices for hotel room nights grew solidly in all of the UK and Ireland’s major cities in 2014, compared with 2013.
 
In contrast, the research results point to average room rates fluctuating significantly in cities across Europe and worldwide.
 
London, Zurich and Paris are the most expensive cities in Europe. At £157 per night, New York has the highest average room rate worldwide.
 
HRS analysed bookings made via its HRS hotel portal in 2014. The results showed that, in the UK and Ireland, hotels in Leeds recorded the highest price rise, with an average increase of 21.6 per cent. HRS says this could be attributed to the legacy of the Tour de France, kicking off in Yorkshire last summer.
 
London’s hotels followed closely behind (16.1%), with Birmingham next (14.5%). Only London broke the £100 barrier, with average room rates of £126 per night in 2014. Edinburgh was the second most expensive city, with an average room rate of £99, followed by Bristol at £87.
 
The study showed that all of the UK and Ireland’s major cities had recorded an increase in average room rates of at least nine per cent for the year, compared with 2013.
 
On average in 2014, the cheapest hotel room rate in the UK could be found in Birmingham for just £72, followed by Liverpool at £74. 
 
Jon West (pictured), MD of HRS UK & Ireland, said: “These figures show that UK hoteliers are clearly reaping the rewards from an uplift in demand from both leisure and business travellers. This is great news for hoteliers who are able to charge more on average for their rooms per night, but obviously not so great for guests paying a premium. As rates continue to increase in the UK and Ireland, and fluctuate globally, we would urge travel and procurement managers to review the effectiveness of their travel programmes to ensure they’re getting the best rates possible to make substantial savings for the long-term.”
 
West said the hotel market was fragmented and complex and claimed many companies lacked the necessary analysis tools and benchmark information needed in order to obtain and negotiate an efficient hotel programme.
 
“Companies are starting to realise that by accessing data and consultation services on an ongoing basis, they can really optimise their hotel procurement, while decreasing accommodation costs permanently.”
 
Do you have news for CN? Email: Paul Colston

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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