Glasgow team shows healthy approach to events

Marketing chiefs in Glasgow have used
conferences in the city to focus on residents’ health.

As part of a five-day conference organised by
the  Société Internationale d’Urologie
(SIU) at Glasgow’s Scottish Exhibition + Conference Centre (SECC) the city’s
marketing bureau helped to raise awareness about prostate cancer. The disease
affects one in two men in Scotland.

The convention bureau also held a coffee shop
event during the European Public Health Conference to discuss health concerns
with members of the public.

Delegates, GCMB staff, and key speakers
promoted the benefits of a healthy lifestyle by cycling a route from the SECC
to the city’s Winter Gardens and back again using the city’s bike hire scheme.

Glasgow City Marketing Bureau (GMCB) funds and organises
the You First activity as part of its free services to its association
conferences.

Adam Gaines, director at Prostate
Scotland, said: “Organisers from SIU and GCMB approached the team at Prostate
Scotland because they were interested in holding a public awareness event to
provide information and link the conference to the city of Glasgow. This was a
superb opportunity for us to directly engage with the public creating a vehicle
to exchange knowledge about a highly important health issue.

“The engagement was really positive with a
lot of people passing through and stopping at the stand. The issues in the
conference are highly important and this was a great way of making them
relevant to the people of the city. GCMB was fantastic, it was the catalyst in
bringing this event to fruition.”

 Dineke Zeegers Paget, executive director of
the European Public Health Association (EUPHA), said: “The European Public
Health Conference had never included activities aimed at the local population
of the city where the conference is organised. That is, until Glasgow 2014.

 “We had a very positive experience discussing
public health in Glasgow which was an eye-opener both for us, the public health
professionals, and hopefully also for Glaswegians. We now intend to continue
this hands-on approach at future conferences.”

 Aileen Crawford, head of conventions at
Glasgow City Marketing Bureau, said: “Since its inception three years ago, our
You First initiative has gone from strength to strength.

 “When we set out our ambitions for a
revolutionary new service, our focus was clear; to make sure the needs of our
conference organisers were central to our goals whilst creating a lasting legacy
in the city.

 “Working alongside SIU and the EPHC has
allowed us to continue to deliver on these objectives to provide tangible added
value to the organiser whilst reinforcing Glasgow’s position as an innovative,
forward-thinking and world-class conventions destination.”

Do you have a story for CN? Email: John Keenan

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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