Glasgow City Marketing Bureau’s chief executive Scott Taylor (pictured) will deliver the keynote at Sheffield Hallam University’s Destination Marketing Symposium next month.
Taylor’s presentation: ‘People Make Glasgow: best practice in urban destination marketing’ is designed to provide a snapshot into the success of the People Make Glasgow brand which received global plaudits during the Commonwealth Games last summer.
Insights are also promised on how Glasgow is positioning itself on the world stage for major events and conventions.
“I’m looking forward to getting under the skin of best practice in urban destination marketing during my keynote address and welcome discussion around this continually evolving topic,” said Taylor.
John Heeley, visiting fellow at Sheffield Hallam University, said: “Glasgow City Marketing Bureau – along with the Vienna Tourist Board – are widely acknowledged as European leaders of the pack when it comes to destination marketing best practice and the successful attraction of tourists. We’re looking forward to welcoming GCMB at the Symposium.”
Other guest speakers include Jim Paul, head of Australia and developing markets at Tourism Ireland.
The Destination Marketing Symposium takes place on 18 March, 2015 at Sheffield Hallam University.
Venue-finding and event services companies ExecSpace, meanwhile, marked its first year in Glasgow this month with a client party. Glasgow and the west account director, Natalie Maynard, said it had been an exciting year for the business, which had grown turnover in the region from £100k to £1.5m “with growth set to continue in 2015 and beyond”.
ExecSpace, has been in the venue market for seven years and CEO, Emma Little said: “It’s been a huge year of expansion for ExecSpace. Although, we are headquartered in Edinburgh and recently opened offices in London and Aberdeen, Glasgow and its surrounding areas are crucial to the growth of ExecSpace, and we will continue to invest and increase our client base in the area.”
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