Fisher Productions to produce L’Oreal tour

Event production company Fisher Productions has been appointed by L’Oréal Professionel to produce its Colour Trophy Tour for 2015 following a four-way pitch. The London-based agency will produce the tour for the fourth year in a row.
Celebrating its 60th anniversary, the
L’Oréal Colour Trophy applauds the brightest talents in the hairdressing industry.
Throughout April, Fisher will take the tour to seven regional venues around the UK, including Belfast, Glasgow, Manchester, Leeds, Cambridge, Droitwich and London, as well as managing and producing the Irish semi and Grand Finals in Dublin.
“We are proud to have been given the opportunity to produce this prestigious tour once again, allowing us to be creative in our concept and design while ensuring that all staging and logistics work to best effect across the mix of regional venues,” said Naomi Ambrose, corporate accounts director at Fisher.
Social media will play a key role across the tour, according to Ambrose, in order to maximise engagement and interaction among the hairdressing community and amplify the brand message to the consumer.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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