Confex celebrates significant growth

International Confex, the premier exhibition for the UK events industry, has reported its most successful event to date under organiser Mash Media, growing its attendance by over a fifth.

The 2015 edition held at Olympia
London, on 18-19 February, recorded a 23 per cent year-on-year increase,
attracting 8,154 attendees (BPA audit pending) over the two days with a
core visitor count of 6,777.
 
The news follows the successful
co-location of International Confex with the Event Production Show and
the Office Management and PA Show, which featured a strong line up of
speakers, including Clare Balding, Greg Shaw, Gerald Ratner and Wayne
Hemingway, as well as a comprehensive education programme.
 
Acquired in September 2013, this is the second show under the management of Mash Media and its first full cycle.
 
Event
director Liz Agostini said: “These numbers bear out the instinctive
feel on the show floor that International Confex was busier and buzzier
than it has been for a very long time.
 
“Key industry figures
have commented on the fact that the footfall continued right up until
closing time on Day Two, with some industry stalwarts declaring it the
best Confex they have ever been involved with.
 
“An increase of
over a fifth in visitor numbers is however only a small part of the
story and, most importantly, we have a full folder of glowing exhibitor
testimonials which extol the quality of the visitorship and the volume
of meaningful conversations and deals being done on the show floor.”
 
Exhibitor
Paul Szomoru, head of business tourism at NewcastleGateshead Convention
Bureau, said: “We had a fantastic couple of days at Confex. We made the
most of our opportunity to learn, engage, network and research with
meetings and events professionals, as well as capture new business
opportunities.”
 
Adam Aston, group sales director at Thorns
commented: “In the 12 years that I have exhibited at Confex, I would say
this has been the front runner. The show this year has offered both
great quality and quantity of visitors.”

The
Event Production Show also reported significant growth with a 22 per
cent year-on-year increase in total visitors. The 2015 co-located show
attracted 4,034
attendees (BPA audit pending) over the two days with a core visitor
count of 4,614.

Agostini said the hard work has already begun in making the shows even better for 2016.
 
“If
we can achieve this kind of uplift in a half term week, there is no
reason why we shouldn’t feel bullish about increasing visitor numbers
exponentially in 2016. We have learned a number of critical lessons this
year on which elements worked really well and which not so well, and
are listening to feedback from the industry to further evolve
International Confex for next year and beyond,” she said.

Do you have a news story for CN? Email: Zoe Vernor

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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