Central Hall Westminster’s Event Technology Challenged campaign kicked off yesterday (5 February) with a panel of event professionals alongside 170 online delegates during its first webinar.
Discussing financial, logistical and engagement-related considerations of event apps, the panel featured Robert Dunsmore of GES, Wayne Morris of Guidebook, Richard Caelius from Eventbase and Luke Glen from DoubleDutch.
The webinar panel discussed solutions to industry issues from an app perspective, including involving the app in the fabric of the event planning and introducing it to delegates in the earliest possible communication.
During the session, Guidebook’s Wayne Morris said you are flying blind if you are not deploying an event app, data is invaluable. While, Luke Glen from DoubleDutch said: “Our focus is on data and analytics. Our apps personalise the experience.”
The results of a poll run in the registration phase of the webinar revealed that 70 per cent of event professionals feel a lack of familiarity among delegates is the biggest barrier to technology adoption at events, with overly complicated systems being the second largest barrier.
Maria Schuett, marketing manager at Central Hall Westminster added: “Registrations for this webinar were strong from the outset, which shows how relevant the subject matter is. With apps and event tech generally we’re just at the starting point of revolutionary change, so there’s still lots to come and lots to learn.
“I’m really looking forward to our Meet The Future tech conference in June, where we’ll dive deeper into other exciting tech that drives our market.”
Do you have a news story for CN? Email: email@example.com