International serviced office provider BridgeStreet Global Hospitality says a survey of 30,000 guests has indicated nearly half (46%) are now responsible for making business travel arrangements.
The BridgeStreet IQ Report: Business Travel Insights 2015, launched in London at the Business Travel Show this week, revealed other emerging trends on business travel habits, including changes in corporate travel policies.
Nearly three-quarters (74%) of corporate travel policies polled include serviced apartments, with 44 per cent of those surveyed now recommending serviced apartments for stays ranging between one and four nights, rising to 76 per cent for stays lasting longer than a week.
Location remains the most influential driver for accommodation selection during business travel, according to the survey results, but 67 per cent of respondents indicated that a consistent customer experience is most likely to drive loyalty to a specific hospitality brand.
“We survey over 30,000 guests on a routine basis to ensure that we keep a constant pulse on the trends and needs of our customers,” said BridgeStreet’s vice-president of Marketing, Kelly Murphy.
Other figures emerging from the survey include 64 per cent of travel policies allowing use of online travel agents, such as Expedia and Booking.com.
BridgeStreet’s six brands comprise 50,000 apartments in over 60 countries.
Image: BridgeStreet CEO, Sean Worker
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