Tourism Australia has named Adelaide, South Australia, as the host city for Dreamtime 2015, Australia’s largest business events showcase.
The decision, announced by the Adelaide Convention Bureau, followed a competitive bidding process.
Although exact dates have not been decided, Dreamtime will be held in early December and the national tourism board and its partners say they are aiming to bring more than 100 of the world’s top travel buyers, agents, incentives houses and meetings and incentives bookers Down Under for a five-day experience.
For two days the entire invited group spends time touring the host city and meeting with local tourism and business event operators in a series of scheduled appointments. The following three days are spent in smaller groups on an educational visit to another Australian destination.
Buyers will come from key destinations, including the UK, Greater China, Hong Kong, India, Indonesia, Korea, Malaysia, New Zealand, Singapore and the US.
Damien Kitto, CEO Adelaide Convention Bureau, said: “We’re thrilled to be hosting Dreamtime 2015. We know from past famil experiences and the feedback and results they generate that people we host absolutely fall in love with our city and the state’s unique offerings. Adelaide has never been more equipped to shine in the spotlight of Dreamtime”.
Hon Leon Bignell MP, South Australia’s minister for tourism said: “Adelaide is a vibrant city. With exciting redevelopments of the Riverbank Events and Entertainment Precinct, including major expansions to the world class Adelaide Convention Centre and iconic Adelaide Oval, we now have a hub for major business events that is second to none.”
Adelaide was named as one of Lonely Planet’s top 10 cities to visit in 2014.
Tourism Australia MD John O’Sullivan said: “Dreamtime is integral to our broader Tourism 2020 industry targets for business events to grow the sector to $16bn annually by the end of the decade.”
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