In the past few years, badging at conferences has changed rather dramatically. Going from written paper badges to printed barcode badges; in recent years RFID (radio frequency identification) badging has become more popular. Having provided identification solutions at many high profile events over the years, IDentilam is at the forefront of badging technology.
IDentilam has found RFID technology to be very valuable to clients. But, while it’s a popular choice for recording and delegating attendance, this type of attendance tracking hasn’t taken over paper methods. In fact paper badges are still favoured over the new technology, as many say it is a ‘conversation starter’. This could very easily change this year.
The answer could really be in how it is used. Until recently, the badges have mostly been used as technology to register and confirm attendance into certain rooms at events. But many event co-ordinators are looking to use RFID tracking in conjunction with social media channels – in effect killing two birds with one stone.
Many of our clients have been using RFID badges for some time to control access and report on attendance. However we are noticing an increasing use for other applications, such as social media integration, networking and exchange of information.
This kind of technology will start to personalise events for the attendees and give them lots of material at their fingertips. It gives the opportunity to share content and information on social media just by being within a certain distance or by scanning a badge. RFID badges could very well be the future of events badging.
IDentilam will be showcasing its range of RFID badging solution at International Confex 2015 in February, along with some of their other solutions including the ComPicWeb online badging and accreditation system, a range of badge printers, lanyards and badge holders.
Any comments? Email Paul Colston